River City Recovery: Brand Identity System
A complete identity for River City Recovery: a mark where a flowing river becomes growth, a calm green color system, and a brand manual that keeps every touchpoint consistent.
River City Recovery needed a brand that feels trustworthy, calm and hopeful, one that speaks with compassion and without judgment, and looks the same on every sign, screen and document.
Logo & mark
A circular mark with a flowing “river” path that stands for healing, renewal and forward motion, with RECOVERY set in bold to keep the focus on purpose.
Color system
An RCR primary green, a dark green and a green-to-teal gradient, with supporting neutrals, a 60/30/10 usage ratio and contrast checked for accessibility.
Typography & voice
Franklin Gothic in a clear type hierarchy, and a plain-language, compassionate tone of voice: “We’re here to help. No judgment.”
Pattern & imagery
A quiet roundel pattern for backgrounds, and an imagery style that is authentic, diverse and hopeful.
Applications
Signage, stationery, merchandise, web and mobile: every touchpoint designed and documented in the brand manual.
A complete identity system and brand manual (logo, color, type, imagery, iconography, voice and applications), ready for every sign, screen and document. Second chances start here.